Wednesday, November 16, 2005

You Gotta Love This Guy

Matthew Younkle is my hero. Maybe you’ve never heard of him, but by now you’ve heard of his invention: Turbo Tap. In case you’ve been in a cave for the last few months, young Matt Younkle was an engineering student at the University of Wisconsin when he answered that age-old question: why does a keg always pour so s-l-o-w-l-y? Enter the Turbo Tap. It pours beer 4x as fast as a traditional tap.

Originally sold (with huge success) to bars and concessionaires where time = money, earlier this month they came out with a $200 home edition. Matthew – do yourself a favor and put this on QVC. You’ll move 10,000 units in an hour.

So far Matthew has avoided the banana peels that trip up so many entrepreneurs. He avoided the quick cash-out and kept his company, he brought on a professional management team, and most of all: these guys know how to market. They’ve shown up in WSJ, Time, Yahoo!, Popular Science and even on The Tonight Show. Their website is slick, with a great video demonstrating how effective the Turbo Tap is versus conventional taps. Best of all, no advertising – it’s all dirt cheap.

It’s not the cure for cancer, but you have to admire a young entrepreneur with the gusto to take an innovative new product to market so quickly, efficiently and cost-effectively. Go Turbo, go.

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Blogger Behjat said...

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